Evaluation Question 3

What have you learned from your audience feedback?

Music video:
To start with, we asked classmates and our teacher to view our rough cut. From the initial feedback we got regarding our rough cut, the general thought was that the video itself was too repetitive. Another criticism of the rough cut was the changes in colour. Some of the scene were not changed into black and white whereas some that were in black and white, the blacks seem to harsh and did not match the rest of the video. An example of this would be the shot of the sky as it almost appeared grey and white instead of black and white.

After using the colour corrector tool in Final Cut Express to desaturate all of the images and alter the tones of darkness, we came to an agreement as a group that the whole video looked better in black and white. Runi altered the clips, ensuring that the black and white tones were the same throughout.

Another wish of our teacher was to ensure that all of the scenes that included 'blood' were black and white but with the red of the blood showing. With the blood in the red, it decreases the quality of the narrative and does not make any sense to the audience. To change this we used the chroma key tool to put a 'Sin City' effect on the footage. This small change improved the quality of the video enormously.

The main feeling we got from the audience feedback in this section was that the video was too repetitive. The only way we could solve this problem is to go out and film more interesting and intriguing footage to help us develop the narrative. This is exactly what we did, but this time concentrating more on the framing on the shots as well as capturing more close ups. A wider range of close ups will grab the audiences attention and keep them interested during the whole video.

Music Video- Second Stage:
After completing the list of changes to be made to the rough cut, we posted what, at the time was, the rough cut. We used the social networking site of facebook as this was the easiest way reach our target audience. Soon after posting the video, we soon realised from the comments, that is was not in fact our final cut. Taking on board the comments we received, we went back to Final Cut Express and changed what we could in the short time left.

Below are the criticisms we received.

After completing the necessary changes, we finally produced our final cut. The difference between the rough cut and final cut are amazing. When showing the final cut of the video, 100% of our audience liked the product and thought our product was a credible media text of its genre.

Digipak:

Above is what the digipak initially looked like after the first attempts of making it. However, after receiving feedback we soon realised that changes had to be made. Firstly, fellow classmates said that the front cover looked like a shot from a spoof 70's horror film with the colours and fonts that we had chosen. This comment quickly meant that the atmosphere that we were trying to create was lost. Another comment that was made that the track listings on the back were too small, making them hard to read. This could maybe lose the band customers as they may be put off by this. As well as this there was no link between the pictures and the video as the video is in the black and white and this product is dominated by colour. It was also recommended that for the disk image, we remove the background from the image and just have me with the champagne glass. This will prevent the audience losing interest, with their attention going straight to the figure on the disc.

As a group, we went back to the drawing board and thought how we could link in the video to this product and make it overall more professional. We then produced this final product (shown below) which many people preferred.

Website:

Out of both of the ancillary tasks, the website presented us with the least criticisms as many people liked the first draft. The only comment that was made was the website would be 'more pleasing to the eye' if the five images were separated slightly, making each image clear and visible.

We got positive feedback from a member of our target audience, a member of our class 'Kelsey James'. She really liked the fact that when the images and buttons were touched with the mouse, they changed colour. The website was an achievement for us. All members of the class thought it could be used as a real media product.